Ram Laramie Longhorn Edition Ranks Third on America’s Top Truck Contenders List

Laramie LonghornFor 2013, Chrysler jumped into the luxury truck business with its own Western-themed upscale pickup: the Ram Laramie Longhorn Edition. It has been more than well received by truck lovers across the country – Car & Driver called it “a limousine that can handle mulch.” The 2013 Ram got a new front end, an all-new interior and a new V6 engine. The glitzy redo helped double Ram’s percentage of high-end sales from five years ago; its sales went up nearly 50% in April for the biggest gain of any manufacturer. Chrysler designers have created a new brand of rugged luxury in the 2013 Ram 1500 Laramie Longhorn Edition, which is evident in its number three ranking on the list of 10 Contenders for America’s Top Truck. Continue reading

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