Minivans are Back in Style with the New Chrysler Town & Country

Town & Country ExteriorA minivan wears several different hats for the families that own them. It’s a school bus, playroom, weekend road warrior, living room on wheels, and- wait for it- a stylish vehicle? Since when did stylish and minivan go in the same sentence? When you consider the new 2013 Chrysler Town & Country S, that doesn’t seem so bizarre.

Chrysler has been working on creating a new hip image with its “Imported from Detroit” slogan; its new star-studded advertising is also trying to inject some mojo into its minivan. Chrysler has given the Town & Country S a dose of attitude inside and out with a sport suspension, black chrome grille, a black step pad, 17-inch aluminum wheels with black pockets and blacked-out headlights. Inside, it’s more black-on-black: leather seats with gray contrast stitching, glossy black plastic trim on the instrument panel and steering wheel, a black headliner and a black center console.

So what type of moms and dads would go for a style-cramping, blinged-out, blacked-out minivan? “The Town & Country S will appeal to a younger demographic that needs the functionality of a minivan, but who wants some modern style in their vehicle,” Chrysler spokesman Patrick Hespen said.

Town & Country interiorThe minivan segment could use a jolt, since overall sales are down. Through April, shoppers bought 164,583 new minivans, according to Automotive News, which is down 7.4% versus 2012; and it represents a pretty significant decline in minivan popularity. A year ago, one in 26 new cars sold was a minivan; today it’s one in 30. Shoppers clearly prefer large, three-row crossovers, which outsold minivans by more than 3 to 2 through April. Maybe with this new stylish Town & Country S, shoppers will see the minivan in new and modern light!

Get more information on the 2013 Chrysler Town & Country S through the All Star Automotive website, where you can also schedule a test drive!

Come and see why All Star’s integrity and extraordinary customer service will prove to be second to none. Whether you’re looking for a new or pre-owned vehicle, we look forward to sharing our vast knowledge of the automotive industry with you, your family and friends.

At All Star Automotive, we offer a wide range of automotive services to make every step of your ownership experience as easy as possible, whether you’re shopping around, or need repairs from certified experts.

To help you find just what you’re looking for, our new inventory and used inventory search provides plenty of options. And when you’re ready, quick credit approvals and online financing help make your purchase go smoothly and efficiently. You can also schedule your service online and get the expertise of one of our factory-trained technicians. All these options are available at Baton Rouge’s favorite place to buy and service vehicles – All Star Automotive!


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