For 2013, Chrysler jumped into the luxury truck business with its own Western-themed upscale pickup: the Ram Laramie Longhorn Edition. It has been more than well received by truck lovers across the country – Car & Driver called it “a limousine that can handle mulch.” The 2013 Ram got a new front end, an all-new interior and a new V6 engine. The glitzy redo helped double Ram’s percentage of high-end sales from five years ago; its sales went up nearly 50% in April for the biggest gain of any manufacturer. Chrysler designers have created a new brand of rugged luxury in the 2013 Ram 1500 Laramie Longhorn Edition, which is evident in its number three ranking on the list of 10 Contenders for America’s Top Truck.
Ram trucks have become synonymous with heavy-duty and hard working – capable of handling the toughest task – but the Ram 1500 Laramie Longhorn Edition takes it a step by combining rugged power and performance with an elegant interior. Its interior has earned it spots on several top interiors lists including “Ward’s Ten Best Interiors List 2013” and “Forbes Poshest Pickups on the Planet.”
Supple leather accents almost every part of the Laramie Longhorn’s interior in just the right shade of saddle brown that fits with the dusty copper motif of the great American West. Lightly finished real burled walnut trim, designed to mimic repurposed fence posts or a classic barn, is applied throughout the cabin. Classic touches marry well with modern technology as the new Uconnect stereos feature USB connections for electronic device, available 8.4-inch touchscreen, Bluetooth connectivity, HD radio, and UConnect Access that provides new connected services and applications, a wi-fi hotspot and emergency services. Electronic and infotainment choices include a remote CD player, navigation system, and a rear-seat DVD entertainment system. The Laramie Longhorn’s interior also features heated and ventilated front seats, heated rear seats, heated steering wheel, power adjustable pedals, rear parking sensors, and a rear backup camera are available. Furthermore, the RamBox cargo management system includes illuminated storage bins built into bed rails and can now be locked (along with the rear tailgate) with the remote key fob.
There aren’t enough adjectives to describe how so many styles coalesce in the 1500 Laramie Longhorn, creating a package that is manly, stylish and comfortable all at once.
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