The 2013 Lincoln MKZ was launched last year, and although it was one of the most innovative and beautiful Lincolns yet, it proved to give Lincoln Motor Company more problems than promise. The 2013 Lincoln MKZ launch was not the best for the Lincoln Motor Company due to a lack of availability of the vehicle. Just as the company started pumping up the advertising for the vehicle launch (and in fact, a complete brand re-launch), Lincoln became plagued with supply issues affecting production and delivery of the vehicles. The lack of product to sell turned excited car buyers off to the MKZ and the Lincoln brand, pushing them toward other automotive companies. It appears as though Lincoln Motor Company wants to give the MKZ a second chance to steal the spotlight for good by re-launching the luxury sedan!
The MKZ is a flagship product for Lincoln, featuring the latest version of MyLincoln touch, and loads of sensors and radars to anticipate and prevent collisions. In the initial launch of the MKZ, car enthusiasts joked that the sedan was a self-driving car because if you set the cruise control (adaptive), and enabled lane-keep assist, it would drive itself. The adaptive cruise control would sense a vehicle in front of you and slow down accordingly. Lane keep assist was also featured in the MKZ, and can actually apply steering wheel input to keep you in your current lane. Fire up the active motion massaging seats and it’s like you’re in first class!
Lincoln spent millions of dollars on the advertising and marketing campaign to re-launch Lincoln as The Lincoln Motor Company, and the MKZ was their flagship product. All Star Automotive hopes Lincoln Motor Company makes the choice to re-launch the MKZ, and we hope you make the choice to give it a second glance! Be sure to check out http://www.allstarautomotive.com/ for updates on Lincoln Motor Company, and everything MKZ.
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